Dr ROMANELLI “motor city meltdown” REVIVE collection

Dr. Romanelli’s “Motor City Meltdown” collection for Revive pays homage to the city of Detroit, Michigan and the early auto workers on whose backs the city was built.



On the heels of the Fall 2010 release of the collaboration celebrating Detroit between Dr. Romanelli and Michigan based boutique Revive, the tandem is back for part two of the much anticipated follow up. Similar to before it will again be paying homage to the city Detroit, Michigan. The first offering between these two entitled “The Detroit Collection” was incredibly successful both in terms of viral exposure as well as sales. The debut consisted of deconstructed jackets with amazing craftsmanship. Romanelli took a mix of vintage jerseys, which were reconstructed and eventually cut and sewn via various methods of stitching and patchwork. This new debut will also feature the same high quality workmanship and out-of-the-box ideas that DRx is most known for.


The launch corresponds with the current revival and celebration of Detroit and its great history. In 2011 on Super Bowl Sunday the world was reintroduced to the city of Detroit thanks to the brand of Chrysler.  With its gritty, hard nosed IMPORTED FROM DETROIT commercial Chrysler managed to remind the world that Detroit is still working. It was an instant hit and now has a solid 10 million views on YouTube. Despite the constant bashing from the media forgetting that this was once a thriving metropolis, people still care. Dr. Romanelli is one of them and for his new collection he is paying respects to the real architects of the ‘auto industry’ that was established by hard working Detroiters over 40 years ago. To further showcase the Detroit ‘blue collar’ theme, Dr. Romanelli enlisted Japanese brand Anachronorm for an exclusive cut and sew collection, DRx STEEL, which recreates the clothing worn by the early auto workers of the Detroit. Romanelli dug deep researching and finding period pieces from that age to give a correct visual and physical representation of the ‘every man’ uniform for the early Detroit auto workers.


Just like all of his other projects Dr. Romanelli has a visual component to provide a graphic narrative of the “Motor City Meltdown” journey. The result is a poster accompanied by short movie made to mimic and pay tribute to the popular genre of Blaxploitation films from the 1970’s. The video entitled Lie, Cheat and STEEL (STEEL being used to represent the mills of the city), visually represent the collection between DRx and Revive by telling a story of the clothing with the hometown representative Big Sean providing the soundtrack.


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