Dec 06, 2018 | By Quentin Humphrey
Request a demo to see WGSN for yourself.
Upon arrival you can’t miss the moss covered “bean stalk” that will lead you down the rabbit hole, a la Alice in Wonderland, to the subterranean surreal world of Tom Greyhound where avant-garde designers and fairy tale displays mingle.
Berlin based artist Yoon Lee designed this visual story of 3-D fairy tale reinterpretations. Beyond the bean stalk and the rabbit hole, find his version of the Mad Hatter’s Tea Party where stacks of teacups and saucers make up the pillars of the sidewall shelves, while Rapunzel’s golden locks tie back a tall black curtain. Lee’s whimsical displays only add to the equally impressive collection of contemporary labels on hand here including Happy Socks, ASHISHI, K.T.Z, Mercibeaucoup, KATIE EARY, and LYLE AND SCOTT to name but a fantastic few.
B 650-14 Sinsa-dong, Gangnam-gu / 82 (0)2 3442 3696
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.