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Double Hit

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Levi’s is planning to launch two brand new premium collections for summer 2010, with hopes of debuting soon in Berlin. Both collections yet to be named, the first line will focus on bottoms according to the existing Levi’s collections. It will carry four fits for men, skinny, straight to relaxed and loose, and the same, but with a high waist and a flare cut for women. All shapes will be available in four finishes, with details still rolling out.
The second collection is geared towards a more sophisticated consumer seeking little branding on items. This collection consists of bottoms and a range of tops, including white T-shirts, a leather jacket, jeans jackets and knitwear. The line will have selective distribution worldwide and be based in showrooms in Amsterdam, Paris and New York.

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