Dolce & Gabbana launch nostalgic Italian love affair with Spring/Summer 2016 collection

Dolce & Gabbana

There was a warm glow of nostalgia surrounding the Dolce & Gabbana catwalk in Milan on Sunday as the design duo sent out a collection that felt very 1940s-meets-1950s… but with an undeniably modern edge, too.

A celebration of Italy (rather than the usual Sicily-only focus) and the tourists who visited it in the years after WWII, the full skirted sundresses and smart beach looks came adorned with slogans such as ‘Italia Is Love’ as well as postcard-style landmarks from Pisa, Rome, Venice and more. As if that wasn’t enough, we also got prints based around Sorrento’s famous lemons, and a raft of embellished Italian florals.

This being 2015, we couldn’t avoid the modern world however – the models took selfies on the runway and backstage, the front row took selfies, the rest of the audience took selfies and almost everyone spent as much time tweeting and posting their picture on Instagram as they did looking at the runway action.

The critics loved it – while in many ways it felt like Dolce & Gabbana doing what the label does season after season, it seemed to work.

The FT called it “quite delicious” and it seemed to be the general consensus that will make customers feel good about spending their money with the label. Kerching!

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.