Nov 14, 2018 | By Marine Beaufils
Big data meets consumer insights. Experience WGSN.
Mar 02, 2015
Dolce & Gabbana did what the label does best on Sunday, sending out a new collection that was essentially the same silhouettes and items its customers love, dressed up with new themes, prints and embellishment.
We’ve had Byzantine mosaics, medieval knights, Sicilian ceramics and now… Roses and more roses, graphics extolling the virtue of mothers and some childlike crayon drawings, all of them likely to influence print and embellishment at a high street level some-time soon.
Dolce & Gabbana is one of the Italy’s 10 most successful brands, a recent study showed, and it’s not surprising given that those guys really know how to grab headlines. The headlines at this show were due to the succession of models walking the runway, some of them with their own children, and a pregnant Bianca Balti.
But what was behind it all? The furs, heavy laces, and printed or embroidered coats, sexy-meets-demure dresses, jackets, skirts and encrusted bags and shoes that Dolce & Gabbana sell season after season. What was new this time – and a nod to the wearable technology market – were the customized FRENDS headphones that took bling to an extreme.
But if you didn’t get to see the show (or the pictures), what do you actually need to know from it? Well this collection isn’t going to change fashion but the roses-on-everything print/embroidery might just help you edge it into party season. Meanwhile the slogans in Italian (“I love you mum”, “for the best mum in the world”, and more of the same) add extra weight to the slogan trend we’ve seen on the runways in recent months that will also impact the casualwear market.
The kids’ crayon drawing prints might have looked a bit OTT completely covering dresses as they did, but as inspiration for a print story, they worked.
And let’s not forget their impact on the multi-billion dollar kidswear market, one that is also important to Dolce & Gabbana. Those prints will make many a mother buying a cute occasion dress for her little one swoon – and, again, their inspirational effect on a more casual market will also be seen.
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