Mar 27, 2019 | By Volker Ketteniss
Big data meets consumer insights. Experience WGSN.
Sep 14, 2015
By WGSN Insider
Givenchy may have made the biggest headlines with Riccardo Tisci’s public access first-time-in-New-York show, but Victoria Beckham is being even more closely watched at the moment.
Why? Well, those rumours of a buyout just won’t go away so it’s not only buyers and fashion press tracking her show but the investment community and newsdesks, too. Oh, and don’t forget the celebrity hounds – Beckham can always guarantee plenty of paparazzi interest, especially when husband David and model son Brooklyn are perched front row.
So what did she offer for spring/summer 2016 to make her even more appealing to a potential buyer/investor? Plenty of colour and print in among her usual palette of print-free neutrals and monochrome.
Think pumpkin orange, rich blues and reds, plus oversized gingham check cuts diagonally, a surfer print (which one commentator said had “something of Warhol about it”), hibiscus flowers and key details like a single red pocket or blue neckband on a simple white dress. They appeared on their own or occasionally in a single look mash-up.
Beckham described it as “carefree” and “a very liberating collection”, unsurprising given she’s not known for her love of print.
But perhaps the key is this wasn’t a collection full of tightly wound dresses for ladies who lunch. It had the soft wearability of a line with much more expansion potential than her earlier collections and when it comes to being attractive to fashion conglomerates with deep pockets, that’s what counts.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.