Does anyone really care about sustainable clothing?
By WGSN Insider

Sustainability is one of the biggest buzzwords in fashion, but how much do consumers care?

Mar 24, 2016


At WGSN we are big advocates for sustainability and protecting the environment and our future, we even have in-house editors who track all thing sustainability in fashion and retail.

And with award-winning documentaries like True Cost and Leo’s Cowspiracy and the 11th Hour, highlighting the impact of our global footprint, consumers are becoming more aware of their impact and how they can limit the damage. We’ve also seen bold moves by fashion brands like H&M and their upcoming World Recycle Week (18th-24th April 2016), encouraging consumers to recycle their clothes.

But at the same time that society is becoming more aware and more conscious of the impact of excessive garment waste and waste in general, there is also a counter movement growing of those who say that global warming and climate change is questionable and that there is not any clear science to show that these weather changes are impacted by humans, the growing human population and C02 emissions.

Leading scientists as well as John Coleman, founder of the Weather Channel, who is the focus of a video currently going viral Youtube, say that we are not the problem. This growing movement is call climate change skeptics.

So where do we all stand on this?

Thanks to an amazing guest speaker called Hannah Jarratt from DotheGreenThing who came into WGSN recently to give an eye opening talk on our global responsibility to affect change and the steps we can all take to create change, it’s clear that we all need to play our part to protect the planet.

‘But in reality, how likely are consumers to recycle that morning plastic coffee cup and recycle that dress bought two months ago that still has the label in?’

Let us know your thoughts below in the comment thread….



Does anyone really care about sustainable clothing?

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Oct 02nd, 2016

If what we like are “new” cut and siluettes, true that new visionares / entrepreneurs on how to give second life to current wardrobes is missing. A tailor worshop who can generate employment and at the same time “re- shape” and recycle. Worshop can be lead by designers.

Sabrina Wharton-Brown
Oct 01st, 2016

The easier and more convenient it is for people to be green, the more likely it is that they well do it. Very few of us would recycle our household cardboard and paper etc. if it meant we had to out-of-town instead of to the bin outside the house.

Most people in the UK donate their unwanted clothing to charity shops. We think “Well, someone might as well get use out of it, and this is doing good.” Plus, we see very few clothing recycling bins, and it’s not widely promoted/encouraged.

Sep 23rd, 2016

This is so important and I want to get more and more information because the is not a lot of eco-friendly stores here

Samina Hafeez
Sep 10th, 2016

I agree, there are not enough stores that sell sustainable clothing. Life should be more eco freindly.

3 takeaways from Simon Collins' Fashion-Culture-Design event
Jun 15th, 2016

[…] you can’t beat ‘em, get them to join you. Each panel opened with a thought-starter question (“Is sustainability a factor when shopping for clothes and accessories?”), attendees answered via a website link and results were broadcast live on the main […]

Lily Chehrazi
May 21st, 2016

The conscious do. Beauty shouldn’t be compromised for sustainability. The future is both. We are in the beginning of a fashion revolution. With the help of information spreading viral through social media people will not be able to turn the other cheek much longer. I chose to make my clothing line sustainable, by producing it locally from recycled high tech materials with eco water based ink. We use all our scrap fabric, meaning zero waste and we ship in biodegradable bags.

Meet Blackhorse Lane Ateliers: London's denim factory
May 18th, 2016

[…] brand is emerging at a time when calls for more sustainable and ethically produced clothing has never been more relevant. It was the outsourcing of Britain’s manufacturing to developing […]

Vineca Gray
Mar 30th, 2016

Three years ago I surveyed prospect clients on the subject of ‘sustainable’ fashion, and the outcomes were very disappointing. The purchasing decision is still ruled by price-point — even among self-identified environmentally aware individuals. Maybe it is just a matter of education and time.

Mar 29th, 2016

I care more about transparency and what is considered “Sustainable” vs “environmentally friendly” there’s so much of a grey area that it makes people not care due to misleading or conflicting info. I think people might find it all to hard to be diligent in their sustainably-minded purchases because they can never feel like they are making a fully informed choice.

Mar 26th, 2016

If we as a consumer do not take action to protect OUR enviorment than who will? But we need brands and retailers to offer sustainable products so that we actually can have the choice. Highsteet profits are down, sustainable brands are growing, some even by 40%. Isn’t it a sign that if we spend money we are actually looking for a more sustainable product?

Mar 24th, 2016

To my opinion, not enough people realize yet the importance of sustainability, but eventually we’re not gonna have a choice. It’s imperative for consumers and brands to step up their game. but the first step before recycling is for consumers to adept a conscious consumption, we buy too much sh*t we don’t even use! :)

Mar 24th, 2016

It is incredibly important to recycle and reuse our old clothing. The fabric of one tshirt use more water than we drink in a year go to waste is crazy! For that fabric to just sit in landfill is polluting.

Related stories

4 photos
Dutch brand Atelier de l'Armée's Amsterdam City Guide

9 photos
Where to go during Tokyo Fashion Week

Richard Nicoll dead
Fashion Designer Richard Nicoll dead at 39

1 photo
V&A Museum x House of Holland collaborate on catwalk show

Raf Simons to Show at New York Fashion Week: Men's