Sustainability is one of the biggest buzzwords in fashion, but how much do consumers care?
At WGSN we are big advocates for sustainability and protecting the environment and our future, we even have in-house editors who track all thing sustainability in fashion and retail.
And with award-winning documentaries like True Cost and Leo’s Cowspiracy and the 11th Hour, highlighting the impact of our global footprint, consumers are becoming more aware of their impact and how they can limit the damage. We’ve also seen bold moves by fashion brands like H&M and their upcoming World Recycle Week (18th-24th April 2016), encouraging consumers to recycle their clothes.
But at the same time that society is becoming more aware and more conscious of the impact of excessive garment waste and waste in general, there is also a counter movement growing of those who say that global warming and climate change is questionable and that there is not any clear science to show that these weather changes are impacted by humans, the growing human population and C02 emissions.
Leading scientists as well as John Coleman, founder of the Weather Channel, who is the focus of a video currently going viral Youtube, say that we are not the problem. This growing movement is call climate change skeptics.
So where do we all stand on this?
Thanks to an amazing guest speaker called Hannah Jarratt from DotheGreenThing who came into WGSN recently to give an eye opening talk on our global responsibility to affect change and the steps we can all take to create change, it’s clear that we all need to play our part to protect the planet.
‘But in reality, how likely are consumers to recycle that morning plastic coffee cup and recycle that dress bought two months ago that still has the label in?’
Let us know your thoughts below in the comment thread….