Jul 20, 2017 | By WGSN Insider
DKNY has launched its spring/summer 2017 campaign for intimates, hosiery and sleepwear and has tapped actress and model Emily Ratajkowski as the face of #GoodMorningDKNY.
The campaign and film were shot by fashion photographer Sebastian Faena on location in the brand’s native New York.
Under the new ownership of G-III Apparel and a new management team, the label that was once owned by LVMH is clearly focused on its New York heritage. The film is set in a quintessential Manhattan apartment.
In it, Ratajkowski wakes, leaving her apartment to walk her dog, wearing just her DKNY bra and briefs, greeting surprised neighbours, onlookers and viewers with, “Good Morning, New York.”
The fashion film and campaign imagery, styled by Clare Richardson, will be online at DKNY.com and in key New York locations including The High Line, Times Square and in New York Subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.
The company said the aim is to embody “the attitude of a New Yorker – confident and not afraid to make a statement.”
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