2 hours ago | By Louise Squire
Get more Denim insights as a WGSN subscriber
Jun 03, 2016
Remember the days when you would doodle on your school binders, converse sneakers and backpacks?
Those days may seem far gone, but that very idea of putting your personal touch on something whether it be apparel or school supplies is clearly at the forefront in fashion today. And while true denim enthusiasts might say we have seen almost every type of denim customisation trend-slash-mini-artwork come full circle in the denim world, customisation is back, and back with a bang this year.
The idea to rebel against the norm by adding rebellious-inspired fonts and anti-slogans, seems to be the easiest way for the anti-culture movements in bygone eras and those today to make a bold statement through clothing, and denim has been a perfect canvas for this time and time again. Complex Magazine has even dubbed this the ‘cheapest trend’ to replicate on denim.
Fast forward to today, brands such as Kanye West’s TLOP line and designer of the moment Demna Gvasalia customising his own converse sneakers refreshes the DIY (do it yourself) denim trend, and it just works.
This trend continues to gain momentum among various labels and designers, here are some of our favourite global brands doing their thing in the DIY-slash-mini-artwork realm:
Raised by Champions – New York
C2H4– Los Angeles
Eris Black– Spain
Hi Mum I’m Dead– Australia
Kanye West- The Life of Pablo– New York, Los Angeles
Like this? Follow Lourdes on Instagram here
DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.