Dirty South

New York…William Rast

Justin Timberlake and designer J. Lindeberg were intrigued by the gritty, down-home flavor of the deep South. They wanted the “American iconography of denim heritage and biker culture” to be re-packaged and modernized. This meant patchwork denim on leather moto jackets, studded and cropped denim trucker jackets, and tuxedo jackets styled with chambray shirts and zippered pants. The washes were more weathered than in the past, and more attention was paid to tailoring and the various layers that can result from such focus. Acid-washed denim in barely-there grey was impactful on some of the exits. Even though there wasn’t anything new to say, the strong brand identity obviously attracted a star-studded front row and the likes of Anna Wintour. The emebelllishments, embroideries and patchworks are what made this show different from the other “premium denim” lines on the store shelves.


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