The sentimental hidden message of Dior’s Autumn/Winter 15/16 campaign
By Samantha Aldenton

A dramatic outdoor setting provides a remarkable beauty. And the reason for shooting in this location? Much more poignant than you may first think. WGSN Associate Digital Editor Samantha Aldenton reports

Jul 28, 2015
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Picking up where last season left off, Dior is channelling the Spring/Summer 15 campaign trend of romantic rocky shorelines and dramatic cliff faces for its Autumn/Winter 15/16 campaign.

Although not content with just any mountain edge, the French luxury brand has added a hidden sentimental message in its latest offering by shooting in Granville, Normandy. Why is this significant? It’s where the label’s namesake – actual Christian Dior – was born exactly 110 years ago.

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The campaign stars Dior’s favourite models Julia Nobis and Natalie Westling of the moment, who you’ll recognise from last season’s campaign which also starred Mica Arganaraz.

Photographer Willy Vanderperre shot the images as he has done since S/S 13, but has noticeably moved away from his signature clean and minimal studio shoots to create something far more dramatic and nostalgic.

And the result? The collection’s mirrored sunglasses, patent leather heels, fringed pencil skirts and colour blocked Diorama shoulder bags make a bright contrast with the muted tones of the sea cliff…

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CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN


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