Dior posts 34% profit rise as Raf Simon’s magic drives demand
By Yasameen Noorian

The Parisian fashion house attributes its current success to huge demand for Artistic Director Raf Simons’ designs across haute couture, accessories and read-to-wear

Jul 30, 2015


Christian Dior is riding high after a bumper finish to the year,  with demand for artistic director Raf Simons and his team’s designs leading to a 34% rise in profits to €106m ($118.4m) in Q4.

Revenues in the six months to June 30 also increased 22% to €911m ($1.02bn), which is a 9% improvement at constant exchange rates.

The company is crediting the growth to high demand for artistic director Raf Simons’ women’s haute couture, ready-to-wear and accessory collections.

Double-digit sales growth was seen for ready-to-wear during the same period, while leather goods also saw a significant rise; largely attributed to sales of the Diorama, which was marketed with a campaign fronted by Rihanna.

Dior also enjoyed a 23% rise in sales for its fiscal Q4 ending June 30, to €478m ($528.7m). The opening of its largest flagship store in Seoul, South Korea, as well as its “Esprit Dior” exhibition in the same city has aided that growth, as well as additional openings in Düsseldorf, Frankfurt and Vancouver. Further US stores are set for the rest of 2015 in San Francisco, Houston and Washington DC.

For its full 2014-15 fiscal year, the luxury brand’s sales grew 18% to hit €1.76bn ($2.12bn). That’s at actual exchange rates and 10% stripping out the impact of currency fluctuations. Full-year profits from recurring operations grew 21% to €226m ($272m).

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Dior posts 34% profit rise as Raf Simon's magic drives demand

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

How Much Can Rihanna Boost Your Brand? — Free Mp3 Download
May 10th, 2016

[…] Rihanna: Well, isn’t this interesting! Only two months after the launch of Secret Garden, WGSN revealed that Dior’s profits “soared” at the hands of then–creative director Raf Simons. And I […]

What’s going on in High Fashion? What happens next? | misfit.
Nov 16th, 2015

[…] To me, I see a greater change within the industry than some. While yes, obviously there are changes within the way big fashion houses do their shows, and there are changes in the attention span of the fashion world (not for the better), there’s more to it than just that. Beyond pushing Balenciaga back into the spotlight, Alexander Wang also helped grow the profitability of the fashion house (owned by Kering) beyond $350M/yr. Raf brought Dior back into relevancy with his modern approa

Rihanna Boost Dior’s Sales | Mikey Lately Show
Aug 05th, 2015

[…] WGSN reports: […]

Subscribe to WGSN

Big data meets consumer insights. Experience WGSN.

Related stories

1 min
Liquid Factory: Reebok's latest high-tech shoe manufacturing lab to open in US

Raf Simons to Show at New York Fashion Week: Men's

Richard Nicoll dead
Fashion Designer Richard Nicoll dead at 39

10 photos
Meet Vier: The Antwerp menswear shop that's also Raf Simons' favourite skate brand

Victoria Beckham to launch spring line for Target