Login

Digital Light Painting – Visual Technology

Graphic imagery takes many different forms and the Stylesight graphic team is always sniffing out new visual effects and graphic technologies in this ever changing graphic world.

blog-main17.jpg

A new inspiring technology that caught our eye a couple of months back was from Dentsu London, a hot creative communications agency. Dentsu has been working with Berg, another inspirational London design consultancy to create two films with the title, ‘Making Future Magic’.

blog-main2a.jpg

Using photographic and animation techniques, they have been developing moving 3-dimensional typography and objects with an iPad. In dark environments they play movies on the surface of the iPad, which are captured by a slow exposure digital camera. These frames create a sort of digital high-tech, floating, stop-frame animation clip or image. With creative visual experimentation they have managed to create some beautiful 3-D effect typeface visuals.

blog-main45.jpg

Their latest development is to release a downloadable app called ‘Penki’ (Japanese for paint) to take their digital light painting visuals to a more excisable level. Watch this space for the future of digital light painting animations.

blog-main6a.jpg

Check out the Making Future Magic video below for a more in-depth explanation of this truly amazing exploration into graphic digital art.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin