Sep 09, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Jun 15, 2017
Although they have a smaller reach and presence online compared to mum bloggers, dads are starting to be increasingly vocal about parenthood and willing to share their experiences to resonate with all the other fathers out there.
With fathers spending more time at home and looking for a work-life balance that lets them be involved in every aspect of their children’s upbringing as much as possible, it feels quite natural that they’re opening up and feeling the need to connect with others in a similar situation.
Updated regularly with helpful tips and real-life stories, dad blogs open the window on parenting with an unfiltered and honest approach that shakes up the perfect dad cliché.
With Father’s Day coming up, we picked our top three dad-spiration blogs to bookmark.
Fidget and Little Man are the two protagonists of dad David’s blog. The platform was launched in July last year and since then has been growing in readership thanks to his lighthearted and love-filled family chronicles. From holidays and product reviews to sweet notes to his little ones, be sure to find amusing and informative reads.
Tom is an adoptive gay dad, father of a lucky boy he raises together with his husband Daniel. His take on parenthood is hilarious and very honest, sharing authentic stories about the adoption journey and his everyday life at home. The ups and downs of being a dad are all there, genuinely and straight-forwardly narrated. He says: “toddler life really is like looking after a hormonal, small, drunk person who you are just trying to keep alive in their waking hours!”
A creative-minded father of three, Beau wants to encourage parents to get imaginative with their kids’ meals, sharing his artistic creations where he transforms lunches in the shape of popular characters. Everything started when his daughter was going to start kindergarten and he was looking for a way to let her know he was thinking of her while in school. Today the blog has built a strong success and presence online and he has expanded the feed to include daily chronicles, product reviews and other features alongside the epic meals.
The dad scene is only set to get stronger. Vloggers are also gaining momentum, following the steps of hilarious Youtube channel How To Dad, where New Zealander Jordan Watson offers educational videos on how to ace the job of parent. Furthermore, community-driven sites like The Dad Network are getting major visibility and following.
For more dad inspiration, WGSN Lifestyle & Interiors subscribers can read our seasonal gifting forecast, Father’s Day 2018.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.