Jul 11, 2017 | By WGSN Insider
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S/S15 sees Diesel Kids launch their new hero product, jog jeans junior. With the appearance of denim on the outside but the comfort, touch and feel of a jersey sweat pant, the JJJ campaign illustrates the dynamic nature of youth and the freedom of movement that kids demand. Using the same weaving method used to make denim, but with patented technology to produce a sweat variation, this new development enables garments to retain their shape, while still robust enough to withstand the strong treatments and washes, a signature trait for Diesel.
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