It’s fashion-led but features a retro, nostalgic backdrop. And the overall result? Pretty powerful. WGSN Associate Editor of Kidswear Clare Weston reports
This Fall, Diesel kids explores its fashion instincts in a collection that’s quintessentially Diesel but also taps into key trends of the season – as the brand’s accompanying campaign reveals.
Shot in Cologne, Germany by photographer Achim Lippoth – who is also founder and editor of Kid’s wear Magazine – it features a set of old school gym equipment and a static colour-blocked, background. The key product focus for Fall? The Jogg Jean, now in its second season.
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