Diesel gets way more stupid


The ‘Be Stupid’ Diesel advertising campaign that got everyone talking for S/S 10 continues for Autumn with a playful and sexy follow-up. The series of high-color, high energy images tell us just how and why to be stupid: “You’ll have more sex.” “You’ll create more.” and “You’ll care less”.

Behind the campaign is the Diesel Creative Team, headed up by new creative director and WAD magazine editor, Bruno Collin. Diesel use four emerging photographers: Chris Brook and Magnus Unhar, Kristin Vicari who worked on the first campaign, and talented 18-year-old Australian Nirrimi.

Letting the very young work on a global advertising shoot. What could be more stupid than that? Long live stupid.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.