Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Oct 26, 2009
Diesel’s new Flash for Fun collection uses specially coated denim that reacts to black lights. The jeans are available online or at Diesel stores throughout the world for $120. The club scene collection includes jeans, shirts, underwear and sneakers, each with black light reactive contrast stitching and hidden details. All items look completely normal in daylight!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.