Diane von Furstenberg: A nostalgic presentation with a wholesome eclectic appeal

Diane von Furstenberg ss18 NYFW

Diane von Furstenberg SS18

New York: This season, the format altered for Diane Von Furstenberg, with Jonathan Saunders presenting a fully coordinated catwalk show. His idea was to get the most impact and to “reinterpret the 70s glamour and nostalgia for the past using innovative fabrics”. Looking through an eyeglass, there was indeed a fresh perspective, Saunders reinvigorating silhouettes with a new way of looking at print and colour. Bold in approach, he colour blocked handkerchief hem dresses, placed bold sequinned stripes on slip dresses (a la Kate Moss) and hand painted florals on to a black full skirted silhouette – while wide leg flares and a wet look coat were dramatic and visually appealing, giving the collection that unique vintage appeal with a modern outlook. Some pieces were a little too configured but if one considers that Jonathan Saunders looked to DVF, Studio 54 and icons of the time, then you can understand the literal interpretation. For avid followers of 70s fashion, this collection was a perfect answer for some very ‘of the moment pieces’. – Lizzy Bowring

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Diane von Furstenberg: A nostalgic presentation with a wholesome eclectic appeal
1 comment

Add a comment...
Please enter a valid comment
Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website

Making it work: The challenges of revamping a brand
Dec 13th, 2017

[…] There is a delicate balance when it comes to how to revive a brand. Remember how all eyes were on Alexander Wang at Balenciaga and then Demna Gvasila at Balenciaga? Or what about Jonathan Saunders at DVF? To have critical and commercial success with a new generation, it seems that you need to keep the essence of what the brand is about but not force the whole ‘hey cool, young consumers, get to know us’ angle. Saunders in a recent interview with Elle Magazine revealed that h

WGSN Insider Bulletin

Request a demo to experience WGSN.

Related Stories

Summer suiting: S/S 18 and beyond

Bright romance at Diane Von Furstenberg


Trend evolution: Leopards never change their spots