Designers Surf?!


As the action sports sector continues to grow, some unexpected candidates are tapped to design lifestyle collections. A chance meeting on the beach in Montauk, between fashion designer Cynthia Rowley and Randy Hild, executive vice president of marketing at Roxy, has evolved into a full-on 40 piece collection for Roxy. According to WWD, Cynthia – an avid surfer for those of you raising eyebrows – was thrilled to design a collection that merges fashion and function. Cynthia Rowley for Roxy will launch exclusively at Barneys New York in the U.S. and at Colette in Paris, with pieces that include retro inspired wet suits and board shorts, as well as neoprene ballet flats and micro sundresses.  Julie Gilhart, senior vice president and fashion director of Barneys, also happens to be a dedicated surfer and has high hopes for the energy infused collection. We actually fanned out when we went to see Searching for Michael Peterson at the Surf Film Festival in early September – we spotted Julie Gilhart in the theater, and now we know why… she surfs! This alone proves that you can never judge a book by its cover, and sometimes, the most unlikely fashionistas can paddle out with the best of ’em.



Also in the works, Project Runway‘s fourth-season sweetheart, Kit Scarbo has signed on to design a line with skateboarding brand Etnies. This is the first designer capsule collection ever for the Etnies Girl brand, and it features hoodies, tees, shorts, and accessories from $20 to $50, as well as footwear ranging from $12 for a pair of flip-flops to $65 for a pair of sneakers. This collaboration speaks to the burgeoning tween market with a pop-punk edge. Pics below:


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.