Mar 21, 2017 | By Marian Park
Request a demo to experience WGSN.
Kim Trager and Lowell Delaney, design duo behind British label Trager Delaney, have come a long way since launching their collection for Spring/Summer 2013. For example, Dree Hemingway is featured in their latest campaign for Autumn/Winter 2014, which can be found in coveted boutiques such as Matches and Joseph.
What has been inspiring you this season?
This season is all about the base of beauty for us. We were inspired by rural Russia and the idea of finding beauty in the most ordinary. We looked at the possibilities in everyday objects, woven plastic seating, rays of hot light through a cool shaded bedroom window and food in its most beautiful form – really appreciated for what the ingredient is. We brought together a slightly psychedelic vision of normality, the idea of really looking into what we would normally take for granted. Rudolf Steiner, wet leaves stuck to white cars, Le corbusier, military show uniforms…
What is the essential silhouette of the collection?
The silhouette derived from these thoughts, long uncomplicated lines mixed with a feminine military feel.
What are some must-have pieces in the collection?
Everything is very rudimental and basic, hand carved wooden belts, dresses shaped with leather ties and mixed with the other worldliness through colour.
What are the key prints?
One print this season was created using photographs we took of beautiful foods and concentrating on their shadows. Very pure. Our second print is inspired by Russian constructivism and taken into today’s world, with hidden symbols.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.