Jan 13, 2018 | By WGSN Insider
For designers, mining the archives for nuggets of forgotten gold is all the rage. The latest to partake is the ultimate purveyor of prints, Dries Van Noten, who celebrates the new Andreas Murkudis concept store in Berlin with a project whose time was long overdue. Nicely arranged in the front of the store, the designer has selected 30 archival fabrics from the last 12 years, which customers can then whittle down to five as they customize their own “Daya” dress, already a hit from the F/W 11 colection. Each of the five printed fabrics will make up the various panels of the patchwork dress to create a totally (well, almost) unique creation. Custom-ordered between now and September 15, the dresses are guaranteed to be in your hands before October is out.
Andreas Murkudis, Potsdamer Strasse 77-87, Haus E, 10785 Berlin
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.