May 26, 2017 | By Samuel Trotman
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Back in February Juniper Ridge hosted their first trade show Desert & Denim in California’s high desert. Not your typical trade fair, this gathering was more about brands, customers and consumers coming together to share a more personal experience in a relaxed environment. Held at the Mojave Sands Motel in the small desert town of Joshua Tree, the debut show invited some two dozen brands to showcase their crafts, their story and enjoy whiskey fueled campfires and Western debauchery under the galactic desert sky. Here’s a recap of what went down.
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