Desert & Denim 2017: Had The Best Street Style In The Cali Desert

Since its launch in 2015,  Desert & Denim has focused on one goal: to introduce unique brands to a select group of buyers that appreciate American style and value a community experience over the repetitive transaction of the average trade show. Attendees for Desert & Denim are as passionate about their denim outfits as they are about denim show itself, this year both vendors and attendees showed up in their favouite denim outfits giving us inspiration for days, here we round-up a few of our favourite looks.


Desert Darlings-Wild West looks are prominent among the crowd at Desert & Denim. Women pair fringed leather and suede jackets with their favourite pairs of skinny, boot and cropped jeans. Key accessories include Wild West hats, boots, bandanna neckties and turquoise jewellery. A neutral colour palette channels desert hues.


Double Denim- Desert & Denim would not be authentic without head-to-toe denim looks. Sky blues, deep indigos and faded black denim are favoured in matching tops and bottoms. Key items include trucker jackets, chore jackets and long-line coats paired with skinny, boot, slouch and tapered jeans.

Members Only Riders- A number of attendees show up with motorcycles complementing their top-notch rider style. Leather plays a big part in attire as noted on biker jackets, vests, and blocked sleeves on denim jackets. Denim appears worn-in with natural surface fading and ripped holes. Sturdy deadstock raw denim is also key. The look is accessorised with beanies, biker hats and rugged boots. A darker colour palette complements the rugged aesthetic.

Workwear- Traditional workwear attire is in a league of its own at Desert & Denim – and the workwear overall is centre-stage. Designs featuring adjustable straps and a bib pocket appear with rugged surfaces from paint, oil stains or dirt. An eclectic twist comes through with playful painted surface illustrations. Key fabrics include sturdy canvas, deadstock indigo and railroad stripe.


Want more? That is not all! Subscribers can check out the complete 17 page Desert & Denim Street Style Report now LIVE on WGSN.com. Don’t miss out denim lovers!

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