Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Each season, in addition to our in-depth catwalk reviews at WGSN, we spotlight the early trends that are coming through.
We’ve seen denim make its mark at the New York fashion week catwalks with designer Carolina Herrera switching up her runway, replacing ballgowns with a full denim collection, but it was London fashion week that really took denim to new heights.
Spotted at Jasper Conran, Marques Almeida, Mother of Pearl, Fyodor Golan and Ashish ; it was all about Unconventional Denim Silhouettes. London Fashion Week revealed a great deal of captivating denim designs from houses focused on breaking the status quo. Unconventional silhouettes provoke and challenge the general idea of what denim truly is.
It’s been interesting to watch this catwalk evolution when it comes to denim, with Vetements spearheading the idea that denim can be both couture and streetwear, after debuting a denim infused collection earlier this year at Couture Fashion Week. But it’s the London designers who are really pushing the boundaries of denim, since they’ve been incorporating it as a fabric into their collections for years, and continue to push the way forward for denim with these unconventional silhouettes, breaking the rules and presenting key items like longer line shirts, oversized volume jackets, and not ripped but completely shredded denim pieces.
For more Catwalk trends and design inspiration, get the full report by joining WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.