Denim Streets: Field Day Festival


As festival season is well and truly upon us, we’re going to give you little slices of denim festival styling as often as we can here on the DDD.

The other week we were down at the fantastic one day London music festival, Field day. The event may only last one day but tons of new bands and big acts were packed into the line-up. A focus on hip and underground acts with big indie crowd-pleasers meant that the attendees were a fashionable bunch. Bands included Metronomy, Kindness, Grimes, The Vaccines, Summer Camp and Sleigh Bells.

Girl’s Grunge

London lasses continue to draw inspiration from the grunge era of the 90’s for their festival denim styling: layers of faded denim jackets, vests and archival 90’s stonewash fits gave girls a disheveled cool attitude. The classic trucker is re-worked for 2012 with fabric-blocked yokes and contrast plaid collars and cuffs.


The Summer staple returned yet again for 2012: shorts and rompers continued to be key for juniors and some cute updates kept the looks fresh. We love the simple utility of the jumper far left with its side entry and center-front seam. The classic workwear ‘dungaree’ aligned with the 90’s styling still taking hold in the UK and classic pin-up shorts were decorated with girly lace trim.


It was more of a mixed bag for guys. fits are definitely moving away from the indie-boy skinny fit into a more regular territory. Tapered rolled silhouettes remain key and dip-dye acid washes renew surface interest. The classic trucker jacket with sheepskin lining continues to be key from its success at trade shows and in retail. But the newest look was the deadstock-look Carhartt jacket in rigid indigo: our favorite look by far!

Check out the full report on the site!


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.