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Denim rewind: Las Vegas trade shows Capsule, Liberty, Project, Magic

Las Vegas, Nevada February 2018

Another successful season came and went at the AW 18/19 Las Vegas run of UBM fashion trade shows.  Cool new activation and tech-influenced features brought a breath of fresh air to shows like Liberty and Magic. Over at Project women’s, a new partnership with Montreal and Quebec vendors resulted in a new show-within-a-show named Mmode.

From a fashion denim perspective, it’s clear that past decades, from the 1960s to the early 2000s, continue to provide endless inspiration across both women and men’s brands-  birthing nostalgic yet exciting new product for AW 18/19. From updated bohemian looks, referencing flare jeans, floral embroidery and 1970s popular rockstars, to decorative hardware adorning items such as high-waist skinny jeans and denim mini skirts with a 1980s rocker edge and 1960s-inspired retro colour blocking on men’s corduroy trucker jackets.

In our recent AW 19/20 denim forecast- WGSN predict that the near-nostalgia trend will continue, and Millennials and Gen-Z will continue to value covetable, vintage items. It’s important to embrace fashion archives of decades past, and that message comes through clearly across the Las Vegas tradeshows.

Check out our a few of our top nostalgic product picks from the shows below.

1980s

New life into core items such as the trucker and high-rise skinny via multi- seam detail, bold print and signature acid washes. Novelty detailing conveys this trend with the juniors’ market in mind. Matching sets evolve from those funky colourful acid-washed brights bringing in season appropriate prints like cheetah prints and updated checker patterns marketable for junior markets. For a more contemporary appeal, Rollas take on matching sets comes in beautiful crimson red corduroy.

 

Pistola at Project Women’s

 

TWIIN at Project Women’s

 

Rolla’s at Project Women’s.

 

Up-cycling 

It’s exciting to see brands continue to practice eco-friendly alternatives within the commercial fashion industry. Up-cycling is an approach that continues to enjoy commercial success across trade shows globally. Newness comes courtesy of denim remnants in varying colour, wash and size, haphazardly decorating classic denim shapes. Cut-off frayed edges, Frankenstein patch techniques and indigo shadow washes are important design details.

Vintage 1980s editorial image.

 

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vintage 1970s catalogue image.

 

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Levi’s Men at Liberty

 

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Cult of Individuality at Project Women’s

 

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Mr. Completely at Capsule

 

 

WGSN Subscriber? Check out the complete 14-page denim report now live on WGSN.

 

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