Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
The 16th edition of Denim Première Vision, and the third in Barcelona, saw the usual busy show floors as attendees arrived from all over Europe, the US and Asia to what is known as the denim industries essential fabric fair. The WGSN denim team were on the floor scouting the latest denim trends, industry news and street style from the show. Here is a brief recap of what went down over the two days:
Now three seasons into its new residency at Fira Montjuïc in Barcelona, Denim Première Vision (renamed and simplified without the ‘by’) once again hosted another successful season and proved itself as an unparalleled meeting point for the international denim community.
The A/W 16/17 show and overall 16th edition brought much buzz and excitement for attendees with the show floors packed with 4,131 international visitors (73% up on Nov 2014) coming to see and buy from the worlds leading mills, laundry houses and fiber specialists that include the likes of ISKO, Orta, Jeanologia and Kiroki. The theme for season was Denim Constellations with the idea hoping to inspire jeanswear insiders to ‘converge and connect’ at the show.
This edition of the show also acknowledges significant landmarks for a selection of brands. Leading denim launderer Martelli is celebrating 50 years in the business with a booth displaying pieces from its extensive historical archive, including items from the birth of stonewash in the 1970s through to contemporary innovations.
Cone’s White Oak plant is also celebrating a birthday this year, with an impressive 110 years in the business. To mark the occasion the brand has brought along rare pieces from its famed ‘found’ collection – some of which are more than 100 years old.
Eco-Friendly Denim – As with many of the recent denim fabric fairs, sustainability was a key focus for the show with all major vendors presenting eco-friendly collections and ensuring the communication of this theme was made even more apparent. Orta Anadolu and Garmon Chemicals hosted two seminars daily to give insight into the new sustainable initiative Green Screen, a methodology approved by Greenpeace for certifying non-harmful chemical and substances. Meanwhile, Jeanologia presented its Blue Technology exhibition, showcasing its latest laser developments, Orta showcased its new Vegan Denim offering featuring natural dyestuffs, and Calik Oxygen technology, an innovative 100% cotton with special dyestuffs that can be treated in faster times (about 50-60% faster than normal denims) and employ less chemicals, water and energy.
Denim Craftsman: artisanal attitudes continue to be a core styling reference for A/W 16/17. Arvind offers hand-loomed fabrics as part of its Kardi collection, while Orta looks to natural dye stuffs on an industrial scale, and Isko presents a Japanese-sashiko-inspired textural denim.
As the denim industries biggest fabric fair its only natural that the show attracted some of the best dressed denim heads from around the globe. Here we highlight some of our favorite looks from the two days:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.