Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Nov 24, 2009
Denim marketing is catching on to Twitter. The New York label Airess & Church, whose tagline reads – Never in Stores, Always in Style – will be the first fashion brand ever to launch their merchandise exclusively on Twitter.
“Primarily a denim brand, Airess & Church is not scheduled to release any merchandise to the general public until 2010. However, the brand will open its website (www.airessandchurch.com) and allow its Twitter followers to purchase their limited edition ‘Native Soil Collection’ on a date and time only to be revealed in updates via their Twitter page.” From Denim Debutante blog.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.