Aug 14, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Apr 13, 2018
The 2018 festival season is well underway, with SXSW last month and the first weekend of Coachella starting today. Whether you’re celebrating in the city, in the desert or the muddy fields of Glastonbury, festivals can be seriously tricky to dress for. How do you stand out and look your best while battling the elements?
One fabric you can always rely on to get you through a weekend of music, dancing and drinking is denim. Year-on-year, as the WGSN team hunt out street style from the global festival scene, its a given that we’ll capture a heavy dose of denim – whether its customised, trashed and torn or down-right bonkers as we called out last year.
For 2018, we expect no less. In line with our latest S/S 19 Category Updates, we have compiled a list of the top 3 denim items you need to stand out and be on-trend this summer.
The 1980s are back. The decade of throwback denim style has been creeping back into the fashion vernacular since Tom Ford, Stella McCartney and Off-White sent their models down the S/S 18 catwalks in sharp shouldered silhouettes, acid wash denim and of course splashing of gaudy embellishments.
Tap into the era of excess this season with an anti-fit denim jacket, best cropped and encrusted with studs or crystals. This item has been a favourite for Gigi Hadid, who rocks it with an 80s high-rise straight leg jean, but for summer heat its best styled with a mini skirt and cowboy boots for true All American look. Extra points for finding a skirt with tonally matching denim.
The fun thing about Gen-Z and insta-generation kids is that they readily switch between styles and references like trading cards. So while the ’80s is on its way in, and the style industry has exhausted every last shred of nostalgia for the 90s, the Y2K era is next up for a revival.
Whether you’re ready for it or not, it’s happening. You only have to look to the insta feeds of influencers like Kylie Jenner in her Von Dutch fits, Sami Miro flaunting Ed Hardy archive tees, and the king of youth Ian Connor is widely known for his penchant for naughties labels Sketchers and True Religion. But it doesn’t stop there – now, we’re seeing the return of one of the most heinous brands ever to penetrate the pop zeitgeist: JNCO. The label is back with all its wide leg wonder (see Lil Uzi Vert at the Grammy’s), and its return has instigated intrigue with baggy fits once again. Need further proof, then ask the baggy jean king, Big Baggy Jesus.
3. The Bib n Brace
If there’s one time you can get away with wearing workers coveralls outside of the garage, its at a festival. This item is certainly not new, but its a staple of the festival circuit season-on-season for its functionality and quirky style. For 2018, opt for coloured or printed versions that add an extra statement to the look. You can no doubt pick one of these up new of one of your favourite mass market retailers, but we recommend going thrifting and dig out a vintage style that will give you a more authentic look. This guy here from Splendour in the Grass in Australia has nailed the retro look teaming this bright red style with a vintage tee, Chuck Taylors and matching red socks. Braided hair is optional.
Bonus: Anything Purple
On the topic of coloured denim, if there’s one colour you are going to go for this year, then it has to be Purple – particularly as Ultra Violet is Pantone’s colour of the year. If you want something more upbeat than traditional blue denim this festival season, this shade is a great alternative and is set to feature pretty heavily.
Like what you just read? Follow Samuel on Instagram for the latest indigo inspiration and denim news.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.