8 hours ago | By WGSN Insider
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Earlier last year, Canadian musician Mac Demarco released this video for his single, “Exercising With My Demons”, featuring him and his crew of friends all dressed in full denim looks.
Twenty-one-year-old Mac DeMarco has been making a quite a name for himself since he launched into the indie scene last Spring. The single, “Exercising With My Demons” is one of many bizarrely funny promo videos that have set this Canadian wild child apart from the barrage of manufactured and unoriginal indie bands. DeMarco is known for his impressive slough of cassette-only releases that feature his infamous slacker, yacht rock guitar riffs, and crooner dad vocals and this single is the perfect example of his wildly unhinged style.
The video’s concept was conceived by Demarco himself and was shot on 35 mm by Demarco’s friend and cinematographer, Evan Prosofsky. Reminiscent of 60s Hell’s Angels biker gangs, the grainy monochrome video features a rugged selection of double or triple denim outfits. With their faces plastered in Norwegian death metal-inspired face paint, the denim clad crew roams the streets of Montreal hanging outside stoops of local churches, bench pressing weights, and skulling cans of fruit sodas.
Mac Demarco’s new album will be coming out on Captured Tracks soon so keep your eyes out for it. But for now, check out some more denim inspiration from the man with another denim inspired track, “Baby’s Wearin Blue Jeans.”
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