Oct 20, 2017 | By Jessica Harman
Mar 03, 2010
Last week we posted a trend alert about photo-realistic printed denim. This technique has been spotted across multiple categories including action sports and ready-to-wear. Just as the board went live on the site, we received a press release from Analog:
“For the last 3 years Analog has offered a variety of photo-real sublimation options in both their outerwear and board short categories. The word sublimation refers to the process of using heat to transfer ink or dyes instantly and accurately to the fabric. This process allows for exact reproduction of digital art and photos onto synthetic fabrics and is limitless in the possibilities.”
Obviously we were stoked to see more confirmation of this evolving trend and Analog is pretty much one of the raddest brands out there in terms of taking chances and pushing the design envelope.
Now, this isn’t the first time we have seen companies experimenting with “sport denim”. Back in the 90s, SoCal brand Special Blend released the original snowboard denim pant, tapping into street/snow hybrids early in the game. As of recent, brands are not only issuing products that are printed to have the appearance of worn in jeans, they are also making durable water-repellent jeans that wick moisture, stretch and have a fashion forward fit. The STORM DENIM™ finish , developed by Cotton Inc. a few years ago, has played an integral role in the development of this trend.
KR3W is in the process of making a pair that features its popular K Slim fit and is specially coated with water resistant stretch fabric. They also have brushed cotton jersey lining incorporated into the jeans for warmth making these not only visually appealing, but super comfortable and functional.
In terms bare bones water-repellent denim, 686 has continuously included a variation on the snow jean and jacket. For Winter 09/10, 686 will extend their exclusive partnership with Levi’s by offering and updated collection of both men’s and women’s outerwear.
In addition to the in-line products, a special limited edition collector’s box called The Super Nova Collection was created. Only 10 boxes were made that feature a 3-ply raw denim technical snowboard pant with neon orange and turquoise accents as well as waterproof zippers.
Naked & Famous, the brand from Japan that specializes in unique and rare denim fabrics from Japan just released a “snowpant” jean for F/W 10 that is lined in fleece, providing warmth and water resitance on a lifestyle level.
Last fall, 7 For All Mankind teamed up with Vans to release a limited edition outerwear pant that blended Vansguard –a waterproof, breathable coating– with 7’s original and top selling silhouette, the Bootcut in New York Dark.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.