Denim Embroidery Animation For London Band: Throne

Two talented, London-based animators are embarking on a project to create a music video inspired by the patched and embroidered denim jacket.

We have been chatting to the guys behind this inspiring and ambitious project for a few weeks now, helping them to get yardage for their denim-based project that involves 3000 frames of animation, 45 million stitches and 1800 hours of digitalising. The idea came about when Nicos Livesey, a member of the popular east London band, Throne, wanted to produce an unforgettable music video using the process of embroidery onto denim.

Inspired by his passion for 70’s metal, Nicos wanted to conjure the artworks, embroideries and aesthetic of a classic 70’s metal jacket: the well-loved denim, the meticulous, hand-finished attitude and the brightly colored embroideries that make vintage metal jackets so unique, personal and sought-after.

The aesthetic reminds us of some of the awesome embroideries we have been seeing emerging at trade shows, on the streets and amongst the vintage scene for a while now. Hippie embroideries from the 60’s and 70’s psychedelic era and awesome vintage books such as Native Funk & Flash and American Denim: A New Folk Art.

The process includes 40 days drawing 3500 frames then 1800 hours digitalising each frame with bespoke embroidery softwear. Then comes the embroidery process, using two industrial machines onto individual ‘screens’ of denim. The project needs 250 square meters of denim to bring it to life so if you are a mill or a brand who is sitting on some unused rolls of denim, please get in touch!

Check out the below video for and their kickstarter page for more info.


The Throne single, Tharis Sleeps has been commissioned by Channel 4 and will be aired as part of their Random Acts series in May 2014 and an accompanying launch event in London will exhibit all 3500 denim frames from the project, where Throne will also play a live show.

Yesterday, our friends over at It’s Nice That have picked up on the story and we thought we should do our bit to spread the world and support the project.

Good luck guys, we’re so excited to see how this project pans out!

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