Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last Friday 27th February saw the official London launch party of Denim Dudes, the recent book release by Amy Leverton that features over 80 industry names from the world of denim.
Shortly after the initial release at Rin Tanaka’s Inspiration LA, Amy Leverton continues her global book launches for the highly celebrated Denim Dudes book. As the hometown of the author, the London event (also joint celebration of Amy’s birthday) was the largest celebration, bringing together many of UK faces featured in book, alongside vintage and motorcycle enthusiasts as well as close friends and family for what was a truly successful and fun-filled night.
The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. “Bolt was a perfect fit for the book” Leverton says. “Andrew approached me just a couple of weeks ago when I first arrived back from the LA launch. As soon as walked in I knew the space was bang-on for the denim crowd and we had many mutual mates and contacts, it just seemed ideal”
The event was attended by the London contingency of ‘denim dudes’ including Rudy Budhdeo, owner of Son of a Stag, Doug Gunn of The Vintage Showroom, and Dave Carroll of La Rocka! Mark Westmoreland of The One Goods created hand-made denim pin-badges and Mohsin Sajid of Endrime collaborated on the Denim Dudes bandanas and tee shirts. It was a night that the whole community of denimheads and biker dudes pitched in to make a success. Alongside Amy’s hand-picked ‘Denim Dudes from the book, other notable attendees included Bonzorro, london vintage expert and biker enthusiast, Mark Large and his wife Helen (set to feature in Denim Dudettes) Stephanie Sian Smith, London photographer of Denim Dudes, alongside many apparel industry faces.
Beers were provided by Vedett and Sailor Jerry supplied the rum but when stocks ran out, a shout out must go to WGSN’s Thomas Breach, who kept the party running into the wee hours with his generous trip to the local supermarket.
Amy has further events and book signings chalked in for Tokyo in March and Amsterdam and Paris in April so keep an eye on the @denimdudes instagram feed for updates.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.