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Denim Done Different: Levi’s Costumes the New Orleans Ballet

In ballet, the term pas de deux means “step of two,” or duet. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise. And precision is what ballet is all about, right?

The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band for the New Orleans Ballet Association. The costumes were designed by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.

For the costumes, Lauer deconstructed this signature American fabric and used special silk screening and paint treatments inspired by the colors and textures of the city to incorporate images that echo the unique street signs, tiles, and graffiti of New Orleans. We particularly like the skirt above, said to have been made out of 11 pairs of 501 jeans.

Info sourced from Levi’s Strauss Blog and photography by Eliot Kamenitz

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