Apr 13, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
This week CBS news premiered a short documentary exploring the history of denim, from America’s mines to the artisanal jean stores of today.
Thanks to the good folks at Tenue de Nîmes, we were introduced to this interesting documentary by CBS news showcasing the art of blue jeans and how history leaves its imprint on every pair. The film highlights some of the key personalities who helped preserve the history of denim and introduces the contemporary brands who realize the importance of authenticity and heritage when it comes to the creation of a pair of jeans. Interviews with historians Michael Allen Harris and Lynn Downey provide insight into the humble beginnings of raw denim as workwear, while studio visits with Roy Slapper (Roy Denim) and Matt and Carrie Eddmenson (Imogene + Willie) show how today’s brands are preserving the craft of denim through traditional manufacturing methods.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.