Mar 14, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Designed for the most discerning denim fanatics, the Denim Design Lab kit consists of specific tools of the trade used to hand finish and customize denim jeans.
Each DDL finishing kit includes a copy of the “Denim Design Lab” book, which features in-depth instructions on achieving specific customized details, a comprehensive history of denim jeans, a review of the denim fabric and jean manufacturing process, and numerous historical and vintage photographs for inspiration. Also included is the first ever consumer version of a denim finishing bladder used by professional denim laundries.
The kits are produced in limited edition runs of 200 units. The initial release features three unique vintage-inspired washes, each based on a theme from the DDL™ Book: the “Gold Miner,” the “Mechanic,” and the “Painter.” No detail has been spared in the production of the DDL™ Kits. Collectors and aficionados will recognize and appreciate the level of detail built into each Kit, which will become the “must have” item for every true connoisseur of denim jeans. What’s more is that each limited edition kit is hand made from 100% red selvage denim from Cone Denim, destined to become a collector’s item.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.