Denim By Premiére Vision Highlight: S/S 15

Last week Denim by Premiére Vision closed its doors to the 13th edition and the final show in Paris as it prepares for its relocation to Barcelona. As the dust settles over the French capital, Stylesight’s denim team highlights the key industry news, showcases and denim trends from the show.

Much excitement was in the air at the S/S 15 edition of Denim by PV last week, especially after the announcement that the show will move to Barcelona for the May edition in 2014. Once again La Halle Freyssinet was packed with the most inspirational jeanswear specialist showcasing their latest weave, wash and fiber directions for the season. S/S 15 saw an increased presence of garment manufacturers, accessory and trimming producers and a slight decrease of denim manufacturers season on season. With the show clashing with Thanksgiving celebrations over in the US, Cone Denim was one of producers absent at the show.

As usual the two days were packed with events and seminars to inspire and inform attendees. Day one kicked off with the press conference of Isko’s I:SKOOL project, an initiative launched in collaboration with the Creative Room and a number of the leading European design schools. Turkish manufacturer Calik showcased its Shibori-inspired collection with a live workshop and demonstration by Japanese artist Hiroyuki Murasa, who created original works using the traditional 500-year-old Japanese indigo dye technique. Meanwhile, Spanish technology provider Jeanologia celebrated its 20 years of sustainable finishing with a presentation that showcased the possibilities of its innovative laser, ozone and nano technologies. The seasonal Trend Forum area appeared under the theme “Engraved” pulling together the most progressive seasonal developments from a selection of the industries key players.


Ahead of next week’s full trend coverage, here’s a little taster of our editors picks from the show.

Apt for the Spring/Summer season, many vendors included summer-ready denims exploring lightweight updates on falls textured weaves. A strong move towards traditional menswear weaves was noted across the show with vendors injecting shirting fabrics with archival weaves like broken twills, herringbone, canvas and waffle constructions. Masters of innovation, Isko launched their Scratch ‘N’ Jeans, a special denim made with coated yarns that can be scraped to create an textured destroyed finish.

Mills continued to focus on a diverse range of textures, prints and surface pattern with a distinctly indigo palette inspired by traditional eastern techniques. While Japanese mills Kuroki and Nihonmemphu continued to drive innovation, a wider range of European producers began to explore sashiko and boro surfaces as well as artisanal indigo print and patterns.

Stylesight subscribers should look out for our full coverage of the trends, news and show highlights in our unrivaled PV report in the denim section next week.

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