Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
During the Kingpins show in Amsterdam this week, the WGSN denim team was introduced to artist Juan Manuel Gomez who creating stunning artworks that combine denim laundries with his technical processes.
One of the most alluring qualities of denim is its demographic appeal. The versatility of the fabric and its adaptability to different life styles has seen it appear not only through the language of fashion but also through the language of art. The sturdy twill has also been picked up as an canvas alternative by a number of artists, most notably Ian Berry, but also within collaboration projects by leading brands including Damian Hirst x Levi’s, INSA x Evisu and most recently Raf Simons and Sterling Ruby.
One of the newest collaborations to emerge is between artist couple Juan Manuel Gomez and Laura Montoya and leading Italian denim mill Candiani. As part of Candiani’s Denim Art Project, the pair have produced remarkably detailed indigo-inspired paintings that blend their artistic approach alongside Candiani’s denim laundry processes. Entitled, De Ver Azul (On seeing blue), the project features a selection of paintings on denim fabrics that combine rubbing, engraving, marking, dipping, disassembling, bleaching, blocking, inking, dyeing, printmaking and working with laser, to create these abstract and amazing worlds of blue. The series of artworks, that have already been exhibited in Columbia and were recently picked up by Denham for display in their flagship Amsterdam store. Read more on the project here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.