Jan 15, 2018 | By Alice Gividen
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US label Ralph Lauren celebrates the launch of their Denim & Supply stores with exclusive livestreams of intimate gigs for fans across the world.
In line with the debut launch of the Denim & Supply label this fall, Polo Ralph Lauren have introduced ‘The Warehouse Roadshow’ music platform – created to celebrate the worldwide rollout of the standalone stores, whilst promoting emerging bands. The live music platform will run as a series of events, streamed online for fan interaction and include collaborations with up and coming musical acts across the globe.
Kicking off with its inaugural concert in Amsterdam mid November, the first event featured British indie group and Mercury nominees Metronomy. The intimate gig was performed in front of hardcore dedicated fans who had won the exclusive competition to see them play, marking the opening of the first Denim & Supply store in Europe. This comes as the first in the series of events where for each gig, there will be Facebook competitions for fans to win the chance to be flown out to see their favourite band play, as well as a documentary of the series.
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