Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Earlier this month, Amsterdam-based denim brand Denham the Jeanmaker opened its doors to its first standalone location in Sydney, Australia.
Always a pioneer of new territories, Jason Denham continued the global expansion of his namesake business earlier this month as he looks to capitalize on the growing Australian denim market. The opening was supported by local retailer Glue Store, who were the first to introduce Denham to the Australian market through their own stores. While the Australian market has its own selection of home grown talent like Rolla’s, Neuw and Sass & Bide, Denham has quickly achieved notoriety for its craftsmanship, worker-inspired aesthetic and quality materials.
Located in The Rocks area (77 1/2 George Street), the new 50-square-meters retail location plays home to Denham’s full range premium 5-pocket denim, seasonal ready-to-wear collections as well as complementary ranges from brands like Jack Purcell, Nike Premium and Ebbetts. Under the stewardship of Glue Store’s Director of Visual Presentation Michael deGraaf, the team has successfully recreated the look and feel of the unique retail experience of Denham stores in the Netherlands, the UK and Japan. In addition to retail space, the location also houses two showrooms on the lower level.
Like the other global Denham stores, the location has been carefully selected for the new venture. The Rocks area in Sydney is characterized by historic well-preserved 19th-century mercantile architecture and rich in character and local color. Denham’s signature interior design aesthetic of unexpected heritage elements and fresh modern finishes has been carefully integrated inside the space’s interior where original architectural features have also been preserved.
Denham Store, 77 1/2 George Street, the Rocks, Sydney, Australia.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.