Decor trends: Global folk, llamas and yellow accents are the market must-haves

Autumn Fair 2017

With a strong commercial focus, Birmingham trade show Autumn Fair offers a great window into Europe’s close-to-market directions for the gifting and home decor markets. Trends are clear and straight to the point, offering crowd-pleasing directions for consumers to buy into.

Here are three decor trends we think you should know about from this season’s edition:


Really? Yes, as anticipated earlier this year, llamas are really the new unicorns! Brands bring the whimsical Peruvian animal center stage, pairing it up with tropical elements on prints and patterns across product categories. Unicorn lovers – no fear, they’re still there and they’re still huge.

Top: Cubic; Bottom: Sass & Belle

Global Folk Patterns

An increasing fascination for process, provenance and far-flung crafts continues to gain ground, bringing a global and handmade outlook to decor. Traditional motifs are celebrated, from Africa and Peru to Mexico and India. Punchy, vibrant tones come into woven graphic mixes, with embroidered details, trimmings and patchwork effects enhancing the bold outcome. A more pared-back and geometric look is also present, worked into a monochrome palette with references to global pattern and primal motifs.

Yellow Accents

Mustard, turmeric and honey tones emerge as key accent colours, paired with teal and grey for sophisticated autumnal looks. This is a colour that the fashion team have been looking at this summer too, with the rise of the turmeric coloured dress of the season, and it’s now making its mark in interiors. Acting almost as a golden thread, yellow is delicately employed to enrich intricate illustrations on cushions or given a glossy finish across tableware and décor. 

Top Left: Nkuku ; Top Right: Stone The Crows!; Bottom: Coach House

WGSN subscribers can access the full trade show report, with in-depth analysis from the show in the next few days here.

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