Décor archives meet sustainable fashion: H&M x Musée des Arts Décoratifs, Paris
By Gemma Riberti

The blur between interiors and fashion continues to build, and this new décor archives-inspired H&M collection proves it. WGSN Lifestyle and Interiors Editor Gemma Riberti reports

Feb 17, 2016

4 photos

This upcoming April 7th, 2016 marks a double date for the fashion and interiors worlds: H&M will launch their new Conscious Exclusive collection, and that will coincide with the opening of the hotly anticipated exhibition, Fashion Forward – Three Centuries of Fashion at the Musée des Arts Décoratifs in Paris, by whose archives the collection is inspired.


We have been keeping a close eye here at Lifestyle & Interiors on the increasing blur occurring between the interiors and fashion domains, and this collaboration is another great example of how one’s rich history can inspire the other’s contemporary designs. The museum’s artworks, from fashion pieces to decor or Gustave Moreau’s symbolist paintings, become intricate pattern, embroidery and print across the hotly anticipated range of glamorous gowns and ‘red carpet pieces’. Not to mention that sustainability is at the heart of the project as well, with innovative materials such as Denimite (recycled denim) and recycled glass featuring as beads and embellishments. All textiles are as eco-frendly as possible, using the likes of hemp, organic cotton, organic linen, organic silk, Tencel, organic leather, recycled wool.

Conscious Exclusive 3 - high res

“With this collection we brought the idea of sustainability to new levels. Working with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim. We have created contemporary styles imbued with a sophisticated charm,” says Ann-Sofie Johansson, Creative Advisor at H&M. Taking the baton from last year’s face of Conscious Exclusive Olivia Wilde, ambassador for the collection is art director and sustainability champion Julia Restoin Roitfeld, daughter or former Vogue Paris editor Carine Roitfeld. In addition, the museum exhibition will also feature selected pieces coming from H&M’s own archives, including their first ever collaboration with Karl Lagerfeld.


Sustainability, fashion and design: what is not to love? We are certainly looking forward to April 7th. Lifestyle & Interiors subscribers can read more on the latest and greatest partnerships between interiors and design in our Fashion Connection section on the website.


Décor archives meet sustainable fashion: H&M x Musée des Arts Décoratifs, Paris
1 comment

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Beyond the Flat Pack: The rise of IKEA's global cool factor
Jul 28th, 2016

[…] trend setter, other brands followed with interior inspired fashion garments, from H&M’s Musée des Arts Décoratifs collection and  Calico Wallpaper’s fashion […]

Subscribe to WGSN

Experience Lifestyle & Interiors on WGSN.

Related stories

5 photos
Global Grad Show 2016 at Dubai Design Week: Meet the Rising Stars

7 photos
Pepe Jeans Line Opening and Sustainability Talks at Denim City Amsterdam

5 photos
Dutch Design Week 2016: Top five graduation projects

3 photos
H&M teams up with Kenzo for its latest high-profile collaboration

5 photos
Design Destination: Bert's Box at The Pig