The blur between interiors and fashion continues to build, and this new décor archives-inspired H&M collection proves it. WGSN Lifestyle and Interiors Editor Gemma Riberti reports
This upcoming April 7th, 2016 marks a double date for the fashion and interiors worlds: H&M will launch their new Conscious Exclusive collection, and that will coincide with the opening of the hotly anticipated exhibition, Fashion Forward – Three Centuries of Fashion at the Musée des Arts Décoratifs in Paris, by whose archives the collection is inspired.
We have been keeping a close eye here at Lifestyle & Interiors on the increasing blur occurring between the interiors and fashion domains, and this collaboration is another great example of how one’s rich history can inspire the other’s contemporary designs. The museum’s artworks, from fashion pieces to decor or Gustave Moreau’s symbolist paintings, become intricate pattern, embroidery and print across the hotly anticipated range of glamorous gowns and ‘red carpet pieces’. Not to mention that sustainability is at the heart of the project as well, with innovative materials such as Denimite (recycled denim) and recycled glass featuring as beads and embellishments. All textiles are as eco-frendly as possible, using the likes of hemp, organic cotton, organic linen, organic silk, Tencel, organic leather, recycled wool.
“With this collection we brought the idea of sustainability to new levels. Working with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim. We have created contemporary styles imbued with a sophisticated charm,” says Ann-Sofie Johansson, Creative Advisor at H&M. Taking the baton from last year’s face of Conscious Exclusive Olivia Wilde, ambassador for the collection is art director and sustainability champion Julia Restoin Roitfeld, daughter or former Vogue Paris editor Carine Roitfeld. In addition, the museum exhibition will also feature selected pieces coming from H&M’s own archives, including their first ever collaboration with Karl Lagerfeld.
Sustainability, fashion and design: what is not to love? We are certainly looking forward to April 7th. Lifestyle & Interiors subscribers can read more on the latest and greatest partnerships between interiors and design in our Fashion Connection section on the website.