DDL Reborn


California-based denim brand, Denim Design Lab, has just redesigned their website and it looks fantastic. The black and white photo filling the homepage is complete with antique accoutrements and matches the vintage aesthetic of the brand. Visit the site and have fun scrolling your mouse over the old-timey items to see what’s clickable and where it takes you. Also, coming in August, Denim Design Lab is reintroducing DDL at American Rag‘s World Denim Bar in Los Angeles. The brand will takeover the windows for a featured month too. Look for a report of the highlights in [3D] soon.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.