Sep 12, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Since 2004, Berlin retailer DC4 has been specializing in highly exclusive Japanese denim and hard-to-find specialities. While Berlin has always had its finger firmly on the pulse of premium denim, DC4 recognized the gap for the growing interest in Japanese heavy-weight denim labels.
Over the past eight years in business, owner Cizmek has built a brand portfolio including some of the world’s finest denim producers including Studio D’artisan, R.J.B, Pure Blue Japan, The Flat Head, Iron Heart, and Samurai Jeans. In addition to stocking limited edition jeans, the store regularly releases exclusive collaborations with labels stocked in the store. Previous collabs included Flat Head, Samurai, and Iron Heart, offering extra-heavy denim.
In December 2011, Cazmek relocated the original DC4 outlet in Münzstrasse to one of the oldest buildings in Torstraße. The new no.95 location sits alongside contemporary menswear boutiques like No.74 and Soto, as well as hot-spots like Trust and Berlin’s Soho House. The store’s interior is entirely based on Cazmek’s passion for denim with memorabilia, fan magazines, and books. Much of the interior stays true to the aesthetic of the former shop. One key features is the red brick walls that have been resurrected through the crumbled plaster. Industrial girders, steel rails, and original oakwood furniture further compliment the raw products on display throughout the 200 square meter space.
With a selection of dry and heavy denims, DC4 now offers a special soaking service for the shrink-to-fit jeans, as well as chain-stitching using their original 1940s Union Special 43200. They are also offering an indigo dyeing service and customized embossing on leather patches.
Check out Denimhunters exclusive interview with Daniel, as well as the store’s Tumblr and webstore for more info. Below is a short video from their collaboration launch with The Flat Head earlier this year where you can take a closer look inside the store and get a sense of their aesthetic values.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.