Dazzling projections by Aakash Nihalani

We have been researching digital illusions and eye-catching projects for a while now, with optical and deceptive patterns being a key direction across A/W 16/17 macro trend, OffBeat. That’s why when we came across Aakash Nihalani’s mesmerising work we couldn’t but be hypnotized by the repeating movement. 

Known for his signature space illusions created by masking tape, Nihalani’s most recent work Projections consists of a series of interactive installations in which a motion sensor reacts in real-time to the person’s hand designs, projecting a series of black and white or brightly coloured geometric designs that follow the movement thanks to intricate coding and motion software.

Each interaction therefore gives way to an unpredictable and original new outcome every time, with swirling animated patterns that make us wish we were code programmers so as to create one for our homes.

In his words, “As with my street installations, these works not only invite human interaction but cannot fully exist without it, ultimately revealing as much of the individual as the piece itself. The viewer has always been an essential element in my street art, bringing the work to life by creating a unique experience for each individual interacting with it. I wanted to explore translating this tangible relationship into a digital one.”

For more inspiration on interactive design solutions, WGSN Lifestyle & Interiors subscribers can view our Design Futures report from the latest edition of SXSW Interactive, and see how digital optical movements translate into print and pattern in our A/W 16/17 theme OffBeat.

– Gemma Riberti


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.