Jul 20, 2017 | By Samuel Trotman
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This weekend Dazed & Confused, the U.K.’s most forward-thinking independent magazine, took over east London for a day and night of inspiration, rebellion and dancing.
Always the trendsetter, Dazed Live got the city festival season started early featuring inspiring artists, musicians and some of the greatest thinkers of our Dazed generation. By day, attendees could engage with digital pioneers and media mavericks like Google’s Aaron Koblin or American author Daniel Pinchbeck. When night fell, a legion of innovative bands and DJs including Gang Gang Dance and Factory Floor took to the stage.
With all showcase venues within a 1-mile shoreditch radius, it wasn’t hard to pick out some of the emerging denim looks at the festival. From ideas borrowed straight from the runways (think hobo repair, and pared down minimalism) re-addressed for the street, or nods to the early 90s grunge aesthetic, the standard for summer festival dressing was defined. The Dazed Lab was a key area for the cool kids – where patchwork playsuits and the cool summer chambrays stood out in the soaring temperatures. London’s new DJ act, Darkstar, was a highlight, with minimal chic look that matched their sound.
With its combination of the best artists, musicians, fashionistas, and thinkers and just the right amount of East London pretension, Dazed Live promises to be one of the key industry events for the festival calendar.
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