Wedding guests are getting more adventurous with their outfits, boosting the sales of occasionwear culottes. WGSN reports
It’s May and that means wedding season. But while occasionwear used to be limited to a floral dress or skirt, retail data suggests that a new key item is starting to take a large chunk of the product mix.
Culottes are on the rise as weddings become more of a relaxed occasion, where the focus is on looking nice, but not too stuffy and culottes fit that bill.
Consumers are also looking for investment pieces, rather than simply just a wedding outfit. They want clothing that they can wear on multiple occasions, to a range of functions, and again culottes fulfill this, as you can simply change the top, and wear the culottes again. And the evidence is in the data of what we’re buying.
Looking at our recent WGSN Instock data we’ve seen that culottes “drove short deliveries, holding 9% of new-ins and 14 % restocked mix. While styles were updated with formal satin, leather and crepe fabrics as well as exaggerated lengths and pleats,” says WGSN’s Instock Editor Jessica Fioriti.
Style wise the culottes are being teamed with block-heel sandals for refreshing update.
“The block heel currently holds 14% of newness and the highest level of restocks at 12%”, adds WGSN’s Instock Editor Jessica Fioriti.
The culottes that we’re seeing in store now take their design inspiration from the catwalk and specifically the Pre-Summer 16 collections where culottes were a key item, with our WGSN Catwalks team noticing that designers such as Stella McCartney and Opening Ceremony opted for sturdier materials such as leather and suede to create a more contemporary straight-A silhouette. Longer, voluminous, loose fits make an elegant statement, as well as offering a fresh alternative to skirts.”
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