May 26, 2017 | By Sarah Housley
Big data meets consumer insights. Experience WGSN.
Aug 07, 2015
Continuing with the elegant black and white imagery that has becoming synonymous with Net-A-Porter’s advertising, Daria Werbowy stars in her third campaign for the luxury e-commerce site with its Autumn/Winter 15 campaign.
Erik Torstensson – who also shot last season’s images – got behind the camera once again to create next season’s story, which follows the model from lounging at home next to a box of Net-A-Porter parcels to the evening as she steps out of an SUV with a porter in tow carrying her Net-A-Porter shopping bags.
A who’s who of the industry’s top talents worked on the campaign including styling by George Cortina, make up by Gucci Westman, set design by Stefan Beckman and hair styling by Didier Malige.
CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN.
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