Daria Werbowy returns to Net-A-Porter for its Autumn/Winter 15 campaign
By Samantha Aldenton

And this time she gets a bell boy to carry all of her Net-A-Porter shopping bags. Tough life. WGSN Associate Editor of Digital Sam Aldenton reports

Aug 07, 2015


Continuing with the elegant black and white imagery that has becoming synonymous with Net-A-Porter’s advertising, Daria Werbowy stars in her third campaign for the luxury e-commerce site with its Autumn/Winter 15 campaign.

Erik Torstensson – who also shot last season’s images – got behind the camera once again to create next season’s story, which follows the model from lounging at home next to a box of Net-A-Porter parcels to the evening as she steps out of an SUV with a porter in tow carrying her Net-A-Porter shopping bags.

A who’s who of the industry’s top talents worked on the campaign including styling by George Cortina, make up by Gucci Westman, set design by Stefan Beckman and hair styling by Didier Malige.








CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN.

Subscribe to WGSN

Big data meets consumer insights. Experience WGSN.

Related stories

4 photos
Why are your favourite fast food joints now stocking candles?

6 photos
Why brands need to give more thought to their packaging

YOOX Net-A-Porter: How mobile commerce is dominating the luxury market

fake John Lewis Christmas advert
1 min
Student’s fake John Lewis Christmas advert is an Internet sensation

Khloe Kardashian launches jeans for curvy girls
5 photos
Khloe Kardashian is doing what most womenswear brands don't: catering for curves