Daniela Gregis


With her strongly realized spring show, Daniela Gregis turned several fashion preconceptions on their heads. The young designer built her collection on layers of oversized dresses, wide-legged capris, button-up menswear shirts, long tunics, and wrapped scarves that recalled simple peasants and countryside dressing. The styling could have looked heavy and frumpy, but with a limited palette of neutrals and washed primaries in organic cottons, humble ginghams and crushed linen, the ensembles looked surprisingly fresh and cosmopolitan.  Like many new designers, Gregis loaded her pieces with convertible features like button-on mix-and-match panels and adjustable lengths, but the results were seamless and gimmick-free. With about 60 of these appealing looks, this relatively unknown conceptual designer produced a large and focused collection full of wearable clothes.
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